Villa Sport has expanded its presence in Idaho with the acquisition of six Crunch Fitness clubs, a move that significantly increases the company’s footprint across the greater Treasure Valley.
With the addition of the six locations, Villa Sport now operates 10 fitness clubs in the region, serving more than 50,000 members. The expansion follows recent remodels at the company’s original four Treasure Valley locations and underscores Villa Sport’s continued investment in the Idaho market.
Known for its state-of-the-art facilities, broad range of fitness programming and member-focused approach, Villa Sport said the expanded network will allow it to serve more members with greater convenience and flexibility throughout the region. “This is a major milestone for Villa Sport and for the Treasure Valley community—and we’re just getting started,” said Malkovich.