Gyms and health clubs are experiencing a major visit surge, driven by increasingly health-conscious consumers excited about the post-COVID fitness reopenings.
Interest in health and wellness is on the rise. The fitness, health, and gym club industry in the United States already reached $36.6 billion USD in revenue in 2022, and consumer demand shows no sign of slowing down. And while COVID-19 temporarily halted offline fitness growth as home workouts became the norm, the pandemic also pushed many to embrace health-promoting behaviors and make significant lifestyle changes – which is now leading to a major lift in gym foot traffic.
The sustained success of the fitness sector serves as a reminder that brick and mortar still holds its own. Virtual fitness was predicted to be the next frontier in health and wellness, and while the role of digital and connected fitness is clearly growing, a negative impact on in-location fitness has not panned out. After so much time spent isolating, people are now seeking out in-person experiences and interactions – and in the current economic climate, gyms can serve as a budget-friendly activity and social outlet.
This Fitness Deep Dive uses foot traffic data to explore the success of the offline fitness industry in 2022. By diving into overall fitness visit patterns, regional variance trends, and changes in gym-goer behavior, we analyze how consumers’ relationships with health clubs have evolved as a result of the pandemic. We also explore the impact inflation has on the sector to understand how fitness consumer behavior is adapting to changing economic circumstances.
Keep reading to find out how gyms and health clubs performed in the first six months of 2022, and what may lie ahead for the sector in the second half of the year.
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