Esporta Fitness Announcement
“We are pleased to announce the launch of our new Esporta Fitness model, which will operate under the LA Fitness umbrella of clubs. This means some exciting changes are coming soon – here’s a quick preview.
As of January 1, 2020, we are rebranding 17 of our LA Fitness locations in the greater Phoenix market to Esporta Fitness. You may notice new signage on the outside of those clubs, while on the inside, you’ll be seeing some new colors, new graphics and, in many cases, a new club layout designed to feature functional training. However, this rebranding will not limit your membership access or change your pricing. You’ll still have the same amenities and the same group of clubs (whether they are called Esporta or LA Fitness) as part of your membership that you already currently enjoy.
We hope you enjoy the fresh look of Esporta Fitness along with the full range of amenities and clubs that your LA Fitness membership provides you. See you at the club!”
See the official announcement HERE.