Leading HVLP operators, including EōS and Crunch, have reached $1 billion-plus valuations, fueled by accelerating expansion and institutional investment.
Key takeaways:
HVLP is now the industry leader:
- These gyms have moved beyond being a “cheap alternative” and are now driving growth, foot traffic, and investment across the sector.
Scale + efficiency is the core advantage:
- The model relies on high membership volume, low pricing, and large-format facilities, allowing operators to generate strong returns despite lower per-member revenue.
Major brands are reaching huge valuations:
- Leading HVLP operators (like EōS and Crunch) are scaling rapidly, with some reaching $1B+ valuations, signaling strong investor confidence.
The model has matured (“HVLP 3.0”):
- Today’s HVLP gyms are more advanced, incorporating:
- Better design and layouts
- Expanded amenities
- Technology and digital integration
- Tiered pricing and add-ons
Appeal is driven by accessibility:
- Low monthly costs (often ~$10–$30) remove barriers to entry and attract a broad customer base.
Industry polarization is increasing:
- The market is splitting into:
- Low-cost, high-volume (HVLP)
- Premium/boutique experiences
- Mid-tier gyms are increasingly squeezed between these two extremes.
Future outlook remains strong:
- HVLP gyms are expected to continue expanding due to:
- Consumer demand for affordability
- Scalable economics
- Ongoing consolidation and investment